As we slowly step into the festive season, I find myself growing more and more excited at the thought of sending a few handwritten cards to old friends scattered miles away around the world. While the convenience of a quick WhatsApp message still lingers in the back of my mind as a last resort, I know I’d rather have my heartfelt thoughts remembered than left unseen or half-noticed. And I like to think that, perhaps, this small gesture might inspire someone on the other end to write back.
To bring this intention to life—and hopefully encourage many others to do the same—Smythson invites us to discover its Bespoke Christmas Card service, a thoughtful way to leave a lasting mark.
What makes this service special isn’t just the craftsmanship or the elegant paper stock—though both are unmistakably Smythson. It’s the idea that you can create something truly personal. You choose the design, the colours, the wording, even the envelope lining. It’s simple, yet it carries a sense of care that digital messages can never quite match.

In fact, what I like most about this service is the quiet way it invites you to reconnect. The very moment you begin to consider who you might send a card to, you realise how much time has slipped by since you last spoke to certain people. An old friend from school. A relative you’ve been meaning to call. Someone who, in their own way, left a mark on your year. The simple act of writing, even just a few lines, becomes a thoughtful reminder that meaningful relationships ask for a little time, care, and presence.
We all receive greetings through WhatsApp or email these days, but a handwritten card—that’s a gesture that seems almost forgotten. Call me old-fashioned, because I probably am, but one thing’s certain: I clear my WhatsApp messages without a second thought, yet I never throw away the letters I receive. And to be honest, I often revisit them. They make me feel nostalgic, and every time, I’m reminded of a quiet sense of gratitude and joy.
So, my dear friends, I therefore invite you to explore Smythson’s Bespoke Christmas Cards here, find the design that best reflects your recipient’s style, and send your letters in time for the season.
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