The Swiss boutique Style of Zug has announced a temporary closure as it prepares for a significant transformation. Starting today, the store will remain closed until May 30, during which time it will undergo a complete makeover aimed at elevating the in-store experience.
In a message shared with its community, the team emphasized that creating a space that elevates the in-store experience of its customers has always been a priority. This redesign goes beyond aesthetics, reflecting a clear, forward-looking vision for the brand.
In addition to the physical renovation, as communicated on Instagram, the boutique is also entering a new chapter, with plans to reopen under a new name and a renewed identity. This shift is intended to more clearly express the brand’s direction, values, and long-term ambitions.
While the physical space will be closed throughout May, Style of Zug remains active online. Clients and enthusiasts can continue to follow updates, discover new releases, and shop through the boutique’s e-store, as well as stay connected via its social media channels.
The reopening at the beginning of June is anticipated with enthusiasm by collectors and users alike, many already marking the date in their calendars.
For those who have followed the boutique’s journey over the years, this pause may feel like a long one, but the wait will be worth it as a new beginning unfolds. Once everything is set, visitors can expect a space and a brand that feel both refreshed and more aligned than ever with its vision.