Montblanc, the renowned luxury Maison celebrated for its exquisite writing instruments, leather goods, and timepieces, has announced Giorgio Sarné as its new Chief Executive Officer, effective November 15, 2024. Sarné’s appointment marks a significant leadership change as the brand looks to further strengthen its global presence and continue its legacy of innovation and craftsmanship.
A Proven Leader in the Luxury Industry
Giorgio Sarné brings over 20 years of senior management experience in the luxury sector, making him a seasoned executive with an impressive track record. A graduate of Bocconi University in Milan and HEC Paris, Sarné has held influential roles at some of the most prestigious brands in the industry, including Veuve Clicquot and TAG Heuer. Most recently, he served as Brand President & CEO of Stuart Weitzman at Tapestry Group, where he successfully led the brand for the past four years, enhancing its global footprint and product offerings.
A Vision for Montblanc’s Future
Philippe Fortunato, CEO of Fashion & Accessories Maisons, expressed his excitement about Sarné’s appointment, stating, “I am delighted to welcome Giorgio to the Group as CEO of Montblanc. His strong expertise in building both soft and hard luxury brands comes at a pivotal moment as the Maison celebrates the 100th anniversary of the iconic Meisterstück. Under Giorgio’s stewardship, Montblanc will continue to share its 118-year-old story and rich legacy of writing culture, leather craftsmanship, and watchmaking in fresh and unexpected ways.”
Sarné himself shared his enthusiasm about joining Montblanc: “I am deeply honored and excited to step into the role of CEO at Montblanc, a Maison renowned for its excellence in craftsmanship and innovation. I look forward to working closely with the talented teams at Montblanc to further nourish and celebrate the Culture of Writing globally.”
A Promising Era Ahead
Giorgio Sarné’s extensive expertise and visionary leadership are expected to propel Montblanc into a new era of growth and innovation. With his deep understanding of luxury brand dynamics and a proven track record of driving success, Sarné is well-positioned to lead Montblanc through its next chapter, ensuring the brand continues to thrive and captivate its audience worldwide.
As Montblanc embarks on this new journey under Sarné’s leadership, the industry and consumers alike are eager to see the positive impact he will bring to the brand’s future. His appointment signals a commitment to honoring Montblanc’s rich heritage while boldly exploring new frontiers in luxury and craftsmanship.
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