Like all the great stories that have fascinated mankind, each writing instrument in Caran d’Ache’s Haute Écriture Collection is rooted in a simple idea which is then perfected and brought to excellence by Swiss craftsmen.
In its latest campaign in collaboration with Swiss writer Jon Monnard, Caran d’Ache reveals the know-how behind its impressive collection through a subtle analogy between the writing process and the manufacture of their writing instruments highlighting the importance of putting pen to paper as well as the expertise and precision work of its master craftsmen.
Brand ambassador of Haute Écriture since 2019 and the author of “Et à la fois je savais que je n’étais pas magnifique”, Jon Monnard is caught in the midst of the creative process, laying down ideas on a blank piece of paper. It’s not always easy to find the right idea, but all the phases the writer goes through are essential in the artistic journey: his pen hesitates, wonders, writes, corrects, then starts again. It’s all about choosing the perfect words before putting all the ideas together to give meaning to the narrative thread.
The writer’s meticulous approach and his attention to detail gradually intertwine with backstage scenes from the Caran d’Ache factory, illustrating a parallel that bears the same origins. In fact, the resemblance between the two creative processes cannot be denied, after all, it’s the same game of precision, patience and perseverance that Swiss craftsmen have to master – they question, weigh and evaluate the early stages before moving on to the actual manufacturing of each Haute Écriture writing instrument.
In addition to noble materials, expertise and Swiss precision, it’s the signature techniques like the intricate guillochage or the lacquering carefully illustrated throughout the video that place Caran d’Ache at the forefront of the writing instrument industry. Click here to watch the video.
What I have always appreciated is the innovative way in which these techniques, some of them centuries old, have been brought to life in contemporary editions from the Léman, Ecridor or Varius collections, thanks to the forward-looking vision of the Swiss brand.
Few people may know it, but Caran d’Ache is one of the only brands in the West to have mastered the ancestral technique of lacquering, refining it for more than 30 years. Today, this art is handed down from generation to generation with each craftsman in the Geneva factory ensuring that lacquer-decorated writing instruments meet the highest standards.
Ultimately, as a sign of deep respect for the act of manufacturing and for users, each Haute Écriture writing instrument is assembled by hand.
Since Caran d’Ache provides you with the right tool, it is now up to you to write your own story. Can you make it great?
Visit carandache.com to discover the full range of Haute Écriture writing instruments.
