A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the first, largest, fastest, most heavily armed, or best known. Over the years, the term “flagship” has become a metaphor used in industries such as broadcasting, automobiles, education, technology, airlines, and retail to refer to their highest profile or most expensive products and locations. And this is exactly what the design07 of Otto Hutt stands for.