Have you ever imagined how your favorite brand produces writing instruments? While some still dream of it, others may get lucky as Caran d’Ache is offering all their customers the chance to visit their workshops in 2024. Feeling lucky already? Read on to see the terms and conditions.
Before we go any further, have you ever watched the Canadian documentary series “How It’s Made”? Or do you remember about it? It ran on TVs from 2001 to 2019. I remember watching an episode for the first time in 2008 and it captured my imagination, even though I was still a kid at the time. From champagne to camera tripods, I don’t think there’s been a product this show hasn’t featured. We are all fascinated by the way things are produced, some of us even make purchases based on that, because we appreciate craftsmanship or intricate manufacturing steps.
I think there’s nothing more spectacular than seeing how your favorite item is made regardless of its nature. Since we’re talking about pens, imagine watching every engraving, cutting, or assembly process of one. Wouldn’t that be wonderful?
To the delight of its users, Caran d’Ache has come up with a program that offers its customers a visit to their workshops in 2024. Anyone who purchases any Haute Écriture Limited Edition from this selection from the 9th of November 2023 to the 9th of January 2024 can be invited to Geneva for a one-of-a-kind experience. That said, if you place an order within these dates, you will be invited to visit the Swiss brand’s workshops. Lucky customers who take advantage of this offer will be contacted by email by the Caran d’Ache team within two months of the end of this campaign.
They will then be notified of the date they have chosen for this visit to the workshops. This rare opportunity offers an exclusive glimpse into the rich heritage and craftsmanship of Caran d’Ache. Shrouded in exclusivity until now, Caran d’Ache decided it was time to reveal some of its secrets. For the first time since the company was founded in Geneva in 1915, the brand is now opening its doors to enthusiasts eager to delve into the intricacies of its ancestral know-how in 2024.
This unique chance provides a behind-the-scenes experience, allowing individuals to witness the meticulous craftsmanship that goes into creating Caran d’Ache’s iconic writing instruments. For those passionate about artistry and fine writing instruments, this is an invaluable occasion to gain insights into the brand’s time-honored techniques and unparalleled commitment to excellence.
So, are you ready to slip into the shoes of a Caran d’Ache master craftsman for a day? Although you won’t be able to practice, it’s definitely a once-in-a-lifetime experience. There are over 90 outstanding trades to discover, as well as all the Swiss-made know-how that put Caran d’Ache on the world map.
Visit carandache.com to learn more.
